GLOSSARY
Complex ideas. Clear language.
A shared vocabulary for measuring, learning and improving.
AI visibility
The observed presence of an entity or its content in AI-mediated answers within a defined context.
A saved answer names your product. That is one observation for one prompt, product, language, and time; it does not describe all answers.Content readiness
How a page meets explicit editorial or technical criteria before separately observing its external visibility.
Suprara checks public-page basics with recorded evidence and coverage. A strong result does not show whether any AI answer cited the page.Entity
An identifiable person, organization, product, place, or other subject.
A name plus a category, official website, and service area helps distinguish a fictional Luma salon tool from unrelated businesses called Luma.Mention
An appearance of an identifiable entity in an answer.
A comparison names your product among several options. Count a mention, then separately classify whether it is neutral, favorable, or critical.Citation
A visible reference or link to a source in an answer.
An answer links your installation guide without naming your brand in its prose. That can be a citation without a brand mention.Retrieval
Finding candidate information that may help answer a question.
A question about software costs may lead a system to retrieve pricing and plan documentation. Retrieval alone does not prove a page was cited.Grounding
Connecting an answer to external information used as supporting context.
An explanation can use a current policy page as context. The resulting claims still need checking against the policy’s scope and exceptions.Query fan-out
Issuing related searches across subtopics to develop an answer.
A broad comparison may involve questions about price, compatibility, and support. Google documents this technique for its AI search features.Crawlability
Whether a crawler can access the intended public content under the relevant technical controls.
A page works for a signed-in editor but may not be available to a crawler. Ask a technical owner to verify access rather than assuming it.Indexing
A search system’s processing and inclusion of content in its searchable index.
A public URL is not proof of indexing. Keep “published,” “accessible,” and “indexed” as distinct states in a technical review.Structured data
Machine-readable information using a defined vocabulary or format.
Organization markup can describe a real organization. Its details should agree with the visible page rather than add imaginary qualifications.Primary source
Original documentation, data, or testimony directly relevant to a claim.
Use official product documentation to confirm a supported feature. That same source does not independently establish market-wide superiority.Denominator
The total eligible observations used to calculate a rate.
Three mentions across ten completed test answers gives a 30% rate for that sample. Report failed requests and exclusions separately.Deterministic rubric
A fixed scoring method that returns the same result for the same inputs and version.
Identical captured HTTP/HTML evidence and rubric versions yield identical Suprara scores. Scanning the same URL later can produce different evidence, so preserve both scan records.Self-reported input
Information supplied by the user that has not necessarily been independently verified.
Saying “our page is indexed” is a declaration until supported by appropriate evidence. Suprara fetches observable public-page signals, but a successful fetch alone does not verify indexing.Causation
A relationship in which one change produces another, requiring stronger evidence than coincidence.
More mentions after a rewrite do not alone prove the rewrite caused them. Provider changes or different test conditions may also explain the result.