GLOSSARY

Complex ideas. Clear language.

A shared vocabulary for measuring, learning and improving.

AI visibility

The observed presence of an entity or its content in AI-mediated answers within a defined context.

A saved answer names your product. That is one observation for one prompt, product, language, and time; it does not describe all answers.

Content readiness

How a page meets explicit editorial or technical criteria before separately observing its external visibility.

Suprara checks public-page basics with recorded evidence and coverage. A strong result does not show whether any AI answer cited the page.

Entity

An identifiable person, organization, product, place, or other subject.

A name plus a category, official website, and service area helps distinguish a fictional Luma salon tool from unrelated businesses called Luma.

Mention

An appearance of an identifiable entity in an answer.

A comparison names your product among several options. Count a mention, then separately classify whether it is neutral, favorable, or critical.

Citation

A visible reference or link to a source in an answer.

An answer links your installation guide without naming your brand in its prose. That can be a citation without a brand mention.

Retrieval

Finding candidate information that may help answer a question.

A question about software costs may lead a system to retrieve pricing and plan documentation. Retrieval alone does not prove a page was cited.

Grounding

Connecting an answer to external information used as supporting context.

An explanation can use a current policy page as context. The resulting claims still need checking against the policy’s scope and exceptions.

Query fan-out

Issuing related searches across subtopics to develop an answer.

A broad comparison may involve questions about price, compatibility, and support. Google documents this technique for its AI search features.

Crawlability

Whether a crawler can access the intended public content under the relevant technical controls.

A page works for a signed-in editor but may not be available to a crawler. Ask a technical owner to verify access rather than assuming it.

Indexing

A search system’s processing and inclusion of content in its searchable index.

A public URL is not proof of indexing. Keep “published,” “accessible,” and “indexed” as distinct states in a technical review.

Structured data

Machine-readable information using a defined vocabulary or format.

Organization markup can describe a real organization. Its details should agree with the visible page rather than add imaginary qualifications.

Primary source

Original documentation, data, or testimony directly relevant to a claim.

Use official product documentation to confirm a supported feature. That same source does not independently establish market-wide superiority.

Denominator

The total eligible observations used to calculate a rate.

Three mentions across ten completed test answers gives a 30% rate for that sample. Report failed requests and exclusions separately.

Deterministic rubric

A fixed scoring method that returns the same result for the same inputs and version.

Identical captured HTTP/HTML evidence and rubric versions yield identical Suprara scores. Scanning the same URL later can produce different evidence, so preserve both scan records.

Self-reported input

Information supplied by the user that has not necessarily been independently verified.

Saying “our page is indexed” is a declaration until supported by appropriate evidence. Suprara fetches observable public-page signals, but a successful fetch alone does not verify indexing.

Causation

A relationship in which one change produces another, requiring stronger evidence than coincidence.

More mentions after a rewrite do not alone prove the rewrite caused them. Provider changes or different test conditions may also explain the result.