Website SEO audit: a practical checklist and action plan
A practical website SEO audit: collect evidence, separate unknowns from errors, prioritize fixes, and verify what changed.
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From crawlability to content clarity: focused guides to help you diagnose, prioritize and improve with evidence.
A practical website SEO audit: collect evidence, separate unknowns from errors, prioritize fixes, and verify what changed.
Read the guideLearn to review robots.txt, avoid accidental crawl blocks, and separate crawling rules from indexing and security.
Read the guideBuild and check an XML sitemap with preferred URLs, accurate updates, and a clear workflow for discovery and indexing checks.
Read the guideImprove page titles and meta descriptions with practical examples, an editing workflow, and realistic expectations for Google snippets.
Read the guideLearn when to use canonical URLs, how to avoid conflicting signals, and how to verify the preferred version of duplicate pages.
Read the guideUnderstand noindex, distinguish access from indexing, and investigate why a public page is missing from Google Search.
Read the guideChoose relevant JSON-LD markup, keep it accurate, and validate structured data without confusing detection with rich-result eligibility.
Read the guideMake pages easier to navigate with useful headings, clear sections, accessible structure, and an editorial review that goes beyond tag counts.
Read the guideLearn when images need descriptive alt text, empty alternatives, or longer explanations, with practical accessibility examples and checks.
Read the guideReview AI search visibility with documented crawler controls, useful content, and an evidence log. No invented GEO score or citation guarantees.
Read the guideCompare initial HTML, rendered content and search-engine evidence to investigate a JavaScript-dependent page without guessing its indexing or AI visibility.
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